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Changing behaviour with a lottery
9 Sep 2013 Martina Raábová Business
IN SLOVAKIA many people prefer to receive a discount on goods or services in exchange for not getting a receipt, thus sacrificing the possibility to complain if they are unsatisfied with their purchase. Ladislav Kriška, the general director of national lottery company Tipos, believes the national retail lottery, which Tipos will oversee and which starts this month, will change this mindset.
The Slovak Spectator (TSS): Will the national VAT lottery change the level of tax evasion? Do you think it will work?
TSS: Do you think a customer who is, for example, replacing windows in a house, will prefer to take a receipt from the tradesman for a chance to win in the lottery over getting a 20-percent discount in unpaid VAT?
TSS: Are you prepared to cancel the lottery if it has no positive fiscal impact?
TSS: Have you conducted a survey to determine which people would be most interested in the lottery?
TSS: Is the probability of winning higher or lower than in the case of the number LOTO lottery, where the probability is 1 in 14 million?
TSS: Will you offer other Tipos products to those who participate in the VAT lottery, for example Loto or Keno?
TSS: How much has it cost to build the system for registering receipts, the drawing and the mobile phones application through which people can enter the lottery?
TSS: What about the costs of the advertising campaign? How much will an advertisement cost?
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