Login | Register
Items in shopping cart: 0 | View
Swedish company appeals to Slovaks
16 Jun 2014 Compiled by Spectator staff Foreigners in Slovakia
SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.
Yet, the construction of another Slovak IKEA shop, this time in Košice, has been delayed, mainly due to the low purchasing power of those living in the region. “An optimum turnover for a branch is €50 million, to be profitable,” regional manager of IKEA Marek Fertl told the Trend economic weekly. Thus, the weak market is mostly behind the delays, but problems around land ownership may also be playing a role.
Trend also explores the “IKEA effect”, as defined by US scientists: people, especially men, prefer to assemble furniture, which they have bought in parts, at home, and they feel a bigger sense of pride over the final result, regardless of its real aesthetic or practical value. “I made it myself, so I am a genius,” is the way many average customers think, according to Michjael Norton, Daniel Mochon and Dan Ariely, who also found that those who assembled their furniture rated it more highly than an unbiased external observer.
Most read articles
Euro Calculator (Sk30.1260 = 1 EUR)
What influences your travel plans?
Quote of the Week
“Well, I think that we should end the question hour sooner.”
Parliament Speaker Pavol Paška responded to a question during the question hour of Slovak Parliament, which was simulated for children. The question was why MPs are not fired when they are drunk in parliament?