FOCUS SHORT

More smartphones

BRATISLAVA Region reports having the most coverage by smartphones in Slovakia, where as much as 71 percent of people who shop online own a smartphone. In total, 64 percent of Slovakia’s inhabitants who shop online own such a phone, as discovered in a study by NMS Market Research conducted in cooperation with the price-comparison website Heureka.sk, the TASR newswire reported.

BRATISLAVA Region reports having the most coverage by smartphones in Slovakia, where as much as 71 percent of people who shop online own a smartphone. In total, 64 percent of Slovakia’s inhabitants who shop online own such a phone, as discovered in a study by NMS Market Research conducted in cooperation with the price-comparison website Heureka.sk, the TASR newswire reported.

Bratislava Region is followed by Trnava Region with 68 percent, Banská Bystrica Region with 65 percent, Nitra Region with 64 percent while Prešov Region closes the ranking with 57 percent.
Slovaks use smartphones not only for calling or surfing the web, but more frequently for online shopping too.

“Forty-one percent of smartphone owners shopping online have experience with selecting goods via phone, while 16 percent have already made purchases this way,” said Tomáš Braverman, director of Heureka.sk.

Sales statistics of Alza.sk, an online computer and electronics shop, confirm the dominance of intelligent mobile phones, as six out of 10 phones sold are smartphones, the SITA newswire reported. In terms of turnover, smartphones make up as much as 80 percent of the total sales of mobile phones on Alza.sk. The online shop expects the figure to climb this year to 90 percent, an increase from less than 50 percent in 2012.

Alza.sk does not expect ordinary mobile phones to disappear from the market, but they will make up only a minority. They may remain popular among clients preferring longer battery life and easy-to-use controls.

Based on Alza.sk’s sales data, a person uses his or her mobile phone for about 30 months on average, which is a third longer for smartphones. But there are also many fans of new technology who want to use the latest model on the market, while for others a mobile is a design accessory or a popular Christmas present.

Top stories

Stanislav Boledovič

Teach for Slovakia chief talks education reform

STANISLAV Boledovič, the founder of the Teach for Slovakia project, believes that it helps socially disadvantages children succeed.

Police President Tibor Gašpar

Harabin releases third convicted police officer

Another police officer convicted for corruption was released by the appellate senate chaired by Štefan Harabin with the argument that the police inspectorate that investigated his case is unlawful. The former…

The Vietnamese community is well integrated.

Slovakia’s ‘invisible minority’ counters migration fears

Immigration has been at the centre of Slovakia’s public discourse in recent weeks, and though it may seem so, the issue is hardly a new one. Vietnamese people, for instance, have lived in Slovakia since the 1970s…

Illustrative stock photo

Slovak among languages featured in new Google tool

SLOVAK is among the 27 languages available for instant visual translation in a new Google Translate application.

Many people use smartphones to shop.

Source: SME

MOST READ ARTICLES