Swedish company appeals to Slovaks

SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.

SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.

Yet, the construction of another Slovak IKEA shop, this time in Košice, has been delayed, mainly due to the low purchasing power of those living in the region. “An optimum turnover for a branch is €50 million, to be profitable,” regional manager of IKEA Marek Fertl told the Trend economic weekly. Thus, the weak market is mostly behind the delays, but problems around land ownership may also be playing a role.

Trend also explores the “IKEA effect”, as defined by US scientists: people, especially men, prefer to assemble furniture, which they have bought in parts, at home, and they feel a bigger sense of pride over the final result, regardless of its real aesthetic or practical value. “I made it myself, so I am a genius,” is the way many average customers think, according to Michjael Norton, Daniel Mochon and Dan Ariely, who also found that those who assembled their furniture rated it more highly than an unbiased external observer.

Top stories

Vladimír Jánoš in parliament.
Politics & society

Smer MP resigns over alleged threats to wife

VLADIMÍR Jánoš of the ruling Smer party has resigned his parliamentary seat over a scandal involving transcriptions of audio recordings published on the internet March 3 in which he verbally abuses and threatens his wife.

04. Mar 2015
Politics & society

Court acquits cops in Roma abuse case

THE KOŠICE District Court declined to admit a video in which police officers at Košice-South station bullied and humiliated Roma boys in March 2009 as evidence and acquitted the police February 27. 

04. Mar 2015
International

Slovaks view Russia as biggest potential threat

RUSSIA is the country that could pose the biggest threat to Slovakia and real Slovaks must speak Slovak according to a recent Slovak Academy of Sciences (SAV) survey released March 3, the TASR newswire reported.

04. Mar 2015
International

Slovakia will pay €70 million for EU presidency

HUNDREDS of people will get a commemorative coin, a scarf and a tie at the events organised during Slovakia’s presidency over the Council of the European Union in the second half of 2016.

03. Mar 2015