Swedish company appeals to Slovaks

SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.

SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.

Yet, the construction of another Slovak IKEA shop, this time in Košice, has been delayed, mainly due to the low purchasing power of those living in the region. “An optimum turnover for a branch is €50 million, to be profitable,” regional manager of IKEA Marek Fertl told the Trend economic weekly. Thus, the weak market is mostly behind the delays, but problems around land ownership may also be playing a role.

Trend also explores the “IKEA effect”, as defined by US scientists: people, especially men, prefer to assemble furniture, which they have bought in parts, at home, and they feel a bigger sense of pride over the final result, regardless of its real aesthetic or practical value. “I made it myself, so I am a genius,” is the way many average customers think, according to Michjael Norton, Daniel Mochon and Dan Ariely, who also found that those who assembled their furniture rated it more highly than an unbiased external observer.

Top stories

Finance Minister Peter Kažimír

Draft budget curtails deficit below 2 percent

THE BUDGET deficit should continue decreasing in following three years, according to the first public administration budget draft introduced by the Finance Ministry on July 23.

Crash site

New facts about fatal helicopter crash emerge

THE THREE members of a military helicopter MI-17 crew were training winching up people into helicopter with the help of a rope not practicing landings, when they crashed on July 28 afternoon near Prešov.

Stanislav Boledovič

Teach for Slovakia chief talks education reform

STANISLAV Boledovič, the founder of the Teach for Slovakia project, believes that it helps socially disadvantages children succeed.

Police President Tibor Gašpar

Harabin releases third convicted police officer

Another police officer convicted for corruption was released by the appellate senate chaired by Štefan Harabin with the argument that the police inspectorate that investigated his case is unlawful. The former…

MOST READ ARTICLES


  1. Slovakia’s ‘invisible minority’ counters migration fears
  2. US convoy will pass through Slovakia to NATO drill in Hungary
  3. Slovak-Austrian border development project gets €89 million
  4. Slovak among languages featured in new Google tool
  5. Slovnaft to take over the Agip petrol stations
  6. Teach for Slovakia chief talks education reform
  7. New facts about fatal helicopter crash emerge
  8. The biggest Roma festival in Slovakia spills into Bratislava streets
  9. SMK party: Dunajská Streda fans beaten up, Kaliňák must act
  10. Harabin releases third convicted police officer
  1. Slovakia’s ‘invisible minority’ counters migration fears
  2. The biggest Roma festival in Slovakia spills into Bratislava streets
  3. Helicopter crash claims one life
  4. Land Rover may go to Poland, British media report
  5. Slovakia and migrants
  6. Average salary now €929 per month
  7. Slovnaft to take over the Agip petrol stations
  8. Let's not allow ethnic conflicts to spread in Europe
  9. US convoy will pass through Slovakia to NATO drill in Hungary
  10. Spa towns offer a healing experience
  1. Slovakia and migrants
  2. Slovakia’s ‘invisible minority’ counters migration fears
  3. Average salary now €929 per month
  4. Greece submits diplomatic protest against Kažimír’s comments
  5. Volkswagen Slovakia is the company’s best plant
  6. Four die in rescue helicopter crash
  7. Record heat wave tests infrastructure, patience
  8. The biggest Roma festival in Slovakia spills into Bratislava streets
  9. Helicopter crash claims one life
  10. Slovak auction house sold original bust by Bernini