Swedish company appeals to Slovaks

SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.

SWEDISH furniture producer and exporter IKEA has become quite popular among Slovaks. Although it has only one complex in Slovakia, in Bratislava, it attracted three million visitors in 2013.

Yet, the construction of another Slovak IKEA shop, this time in Košice, has been delayed, mainly due to the low purchasing power of those living in the region. “An optimum turnover for a branch is €50 million, to be profitable,” regional manager of IKEA Marek Fertl told the Trend economic weekly. Thus, the weak market is mostly behind the delays, but problems around land ownership may also be playing a role.

Trend also explores the “IKEA effect”, as defined by US scientists: people, especially men, prefer to assemble furniture, which they have bought in parts, at home, and they feel a bigger sense of pride over the final result, regardless of its real aesthetic or practical value. “I made it myself, so I am a genius,” is the way many average customers think, according to Michjael Norton, Daniel Mochon and Dan Ariely, who also found that those who assembled their furniture rated it more highly than an unbiased external observer.

Top stories

Slovakia is losing against Slovenia 0:1 after the first period

THE FIRST period of IIHF Ice Hockey World Championships 2015 match against Slovenia was bad for the Slovak national hockey team ending with the result 0:1.

Slovakia may go bankrupt in 15 years

IF SLOVAKIA does not adopt new reforms or does not increase taxes, it may face bankruptcy in 15 years. 

Ivan Kamenec

WWII: History often blends with the present

“HISTORY always mingles with politics and the present,” Ivan Kamenec of the Institute of History at the Slovak Academy of Sciences said when commenting on the coming 70th anniversary celebrations in Moscow marking…

Sergej Salmanov

Salmanov’s liaisons

WHENEVER the “Slovak mafia” came up in conversation, Sergej Salmanov would sneer. “Mafia,” he would scorn. “This is not mafia, this is children. Real mafia is in Russia.”