Eurosport broadcasts Slovak tourism campaign

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

Under the slogan “Slovakia. Best friends forever”, SACR wants to promote the country as attractive year-round holiday destination.

“The spot will be broadcast more than 300 times during prestigious sporting events,” Martin Šebesta, spokesman for SACR, said, as quoted by the TASR newswire. This will include Tour de France and the European championships in athletics and swimming, as well as various car competitions and world championship fencing.

SACR picked the cycling races mostly because Slovaks, like Peter Sagan, are competing, the SITA newswire wrote.

“We chose the placement in sport competitions to address as much sports audience as possible,” head of SACR Marta Kučerová said, as quoted by TASR.

Eurosport broadcasts in 54 countries of the world, while 15 million people watch it every day, TASR wrote.

Source: TASR, SITA

Compiled by Radka Minarechová from press reports

The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

Slovak Levies in their beginnings in 2012
Politics & society

Slovak extremists groups can produce rebels in Ukraine

THERE are several unofficial paramilitary groups running military trainings with non-lethal guns in Slovak forests and Martin Keprta, who used to take part in such exercises, now fights for pro-Russian separatists in Ukraine.

26. Feb 2015
Mochovce
Business

Finnish firm eyes Slovenské Elektrárne shares

FINNISH firm Fortum looks interested in acquiring a 66-percent stake in Slovenské Elektrárne (SE), the country's largest electricity producer. 

26. Feb 2015
Ján Figeľ
Opinion

KDH at 25? More a funeral than a celebration

Christian Democrats never found a way to wed pragmatism with inspiration. 

27. Feb 2015
Organ player János Pálúr
Culture & lifestyle

Countrywide events

Tips for cultural, sport and social events between February 27 and March 8

25. Feb 2015