Eurosport broadcasts Slovak tourism campaign

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

Under the slogan “Slovakia. Best friends forever”, SACR wants to promote the country as attractive year-round holiday destination.

“The spot will be broadcast more than 300 times during prestigious sporting events,” Martin Šebesta, spokesman for SACR, said, as quoted by the TASR newswire. This will include Tour de France and the European championships in athletics and swimming, as well as various car competitions and world championship fencing.

SACR picked the cycling races mostly because Slovaks, like Peter Sagan, are competing, the SITA newswire wrote.

“We chose the placement in sport competitions to address as much sports audience as possible,” head of SACR Marta Kučerová said, as quoted by TASR.

Eurosport broadcasts in 54 countries of the world, while 15 million people watch it every day, TASR wrote.

Source: TASR, SITA

Compiled by Radka Minarechová from press reports

The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

Investors may still focus on car production.

Cooperation with Germany still untapped

EVEN after 20 years Germany still remains the most important business partner of Slovakia and one of its biggest foreign investors.

Slovakia is an ideal place for birdwatching.

Bear watching and birdwatching in Slovakia

IT IS five o’clock in the morning and a group of people who want to see Slovakia’s biggest predator in its natural environment have just headed out into the nature of Tichá dolina valley in the High Tatras. 

The car industry is growing in Slovakia.

Slovakia seeking to lure yet another carmaker

Rapid preparations of strategic investment park continues.

Cathedral of St John the Baptist, Trnava

“Little Rome” again opens its churches for tourists

TRNAVA, the western-Slovak city nicknamed “Little Rome” due to its number of churches, has opened their doors for tourists for the summer season.

MOST READ ARTICLES