Eurosport broadcasts Slovak tourism campaign

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

Under the slogan “Slovakia. Best friends forever”, SACR wants to promote the country as attractive year-round holiday destination.

“The spot will be broadcast more than 300 times during prestigious sporting events,” Martin Šebesta, spokesman for SACR, said, as quoted by the TASR newswire. This will include Tour de France and the European championships in athletics and swimming, as well as various car competitions and world championship fencing.

SACR picked the cycling races mostly because Slovaks, like Peter Sagan, are competing, the SITA newswire wrote.

“We chose the placement in sport competitions to address as much sports audience as possible,” head of SACR Marta Kučerová said, as quoted by TASR.

Eurosport broadcasts in 54 countries of the world, while 15 million people watch it every day, TASR wrote.

Source: TASR, SITA

Compiled by Radka Minarechová from press reports

The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

UPDATED: Report: Slovakia a finalist to host new car plant

SLOVAKIA and Poland are said to be the last two countries competing for a new unspecified car plant while final decision could be made in the summer 2015.

Monk seal, to be seen in a movie at Ekotopfilm/Envirofilm festival in Bratislava and Banská Bystrica

Countrywide events

Tips for events between May 22 and 31, including a concert of top four world/ethno music Slovak bands, a festival of environmental movies, days of architecture, an opera premiere, a literary festival, two markets of…

The TSS team in 2010: from left,bottom row: Jana Liptáková, Beata Balogová, Ján Pallo, Zuzana Vilikovská; top row: Donald Spatz, Tatiana Štrauchová, Marta Fukasová, Michaela Terenzani, Roman Král, Martina Mišíková, Dáša Košútová, Beata Fojtíková, James Thomson

More independent thought and self-confidence for Slovakia

The Slovak Spectator has been covering the development of Slovakia for two decades now. On the occasion of the celebration of its 20th anniversary it surveyed its founder, head of the Petit Press publishing house as…

Asian tourists in Bratislava

Bratislava tourists good for little more than a three hour tour

IN THE tourist season, the Slovak capital is frequently visited by tourists, including Austrians, Americans and tourists from Asia alike. But most stay just long enough for a brief guided tour, and coffee break…

MOST READ ARTICLES


  1. More independent thought and self-confidence for Slovakia
  2. UPDATED: Report: Slovakia a finalist to host new car plant
  3. Many Slovaks still migrate for work
  4. Bratislava tourists good for little more than a three hour tour
  5. 4 things to know when drinking in Slovakia
  6. Drahovská kosa opened the season of scything competitions
  7. Volkswagen opens state-of-the-art body shop
  8. Police bust of international counterfeiters
  9. Blog: The state of Services for expats in Bratislava
  10. Košice Zoo won an award for crocodile breeding
  1. Volkswagen opens state-of-the-art body shop
  2. Many Slovaks still migrate for work
  3. Levoča altar has been reconstructed to full splendour
  4. Young Slovak scientists succeed at International Science Fair in Pittsburgh
  5. Blog: The state of Services for expats in Bratislava
  6. UPDATED: Report: Slovakia a finalist to host new car plant
  7. Slovak Božena minesweepers head to Nigeria and Bangladesh
  8. Slovakia will host ice hockey world championship
  9. Bratislava tourists good for little more than a three hour tour
  10. 4 things to know when drinking in Slovakia
  1. Many Slovaks still migrate for work
  2. Volkswagen opens state-of-the-art body shop
  3. 4 things to know when drinking in Slovakia
  4. Levoča altar has been reconstructed to full splendour
  5. Slovak Božena minesweepers head to Nigeria and Bangladesh
  6. Russia's Sberbank considers leaving Slovakia
  7. Young Slovak scientists succeed at International Science Fair in Pittsburgh
  8. Slovakia will host ice hockey world championship
  9. Blog: The state of Services for expats in Bratislava
  10. Slovak aid to Nepal remains grounded