ISTROPOLIS Cinema took over the Multikino Metropolis movie theatre in the Polus City Center last November from Ster Century and changed the theatre's name to Istropolis Cinema Center.
The new operator aims to attract mainstream moviegoers to the theatre, and will continue to bring in successful commercial titles to its eight screens, as well as a handful of independent films. It plans to improve refreshment services in the complex, and to organise events to accompany movie premieres and festivals.
Istropolis Cinema manages nine movie theatres in Slovakia, including multi-screen theatres in various shopping centres. Following its Polus City Center acquisition, the company opened a three-screen cinema in the Max shopping centre in Poprad and will open a four-screen theatre at Max Trenčín on February 16. In the fall the company plans to expand to Nitra, Banská Bystrica and Žilina.
Istropolis Cinema, formerly known as Intersonic Cinema, is also modernising sound and video equipment at its cinemas. It plans to invest Sk380 million (€10 million) in the project.
