Slovakia leads region in ad spending

WITH A 23 PERCENT rate of growth in spending on advertising in 2005, Slovakia led the four Visegrad states in Central Europe, including the Czech Republic, Hungary, and Poland.

Growth in Hungary and Poland did not exceed 15 percent, while Poland saw 3 percent growth.

According to the TNS agency, the local telecom sector is driving the advertising market in Slovakia, the SME daily wrote.

Slovakia's biggest advertiser was mobile operator T-Mobile, which spent more than €55 million (Sk2 billion) on its campaigns. Its market competitor, Orange Slovensko, spent €41 million on ads, while fixed-line operator Slovak Telecom invested €26 million.

Compiled by Martina Jurinová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Top stories

Dual quality in the EU will be punished

Slovakia’s Agriculture Ministry welcomed the change, calling it a victory.

Food prices keep falling.

Blog: Bringing top business minds and students together

Martin Kardoš of CSI Leasing introduces the Mentor Network Program aimed at pairing young talents with experienced mentors from the business world.

Martin Kardoš, Managing Director CEE at CSI Leasing, at one of the Mentor Network Program events.

Blog: What about parking slots for “brains”?

Will the state of biomedical research trigger reactions at least half as passionate as Bratislava's parking policy?

Illustrative stock photo