Slovakia leads region in ad spending

WITH A 23 PERCENT rate of growth in spending on advertising in 2005, Slovakia led the four Visegrad states in Central Europe, including the Czech Republic, Hungary, and Poland.

Growth in Hungary and Poland did not exceed 15 percent, while Poland saw 3 percent growth.

According to the TNS agency, the local telecom sector is driving the advertising market in Slovakia, the SME daily wrote.

Slovakia's biggest advertiser was mobile operator T-Mobile, which spent more than €55 million (Sk2 billion) on its campaigns. Its market competitor, Orange Slovensko, spent €41 million on ads, while fixed-line operator Slovak Telecom invested €26 million.

Compiled by Martina Jurinová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

News digest: Coalition bargains on closed schools for open shops

Antibodies testing is not an indicator to decide whether to vaccinate against Covid. More than 3,500 Covid patients in hospitals.


4 h
Coalition partners announced the agreement.

Anti-Covid measures for Christmas announced in Slovakia

Lockdown continues in another form, shops will open, schools will close earlier than expected.


6 h
Illustrative stock photo

Booster or bust: Foreigners still face vaccine barriers in Slovakia

How to have your Covid vaccine doses received abroad recognised in Slovakia.


9 h
Skryť Close ad