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Slovakia leads region in ad spending

WITH A 23 PERCENT rate of growth in spending on advertising in 2005, Slovakia led the four Visegrad states in Central Europe, including the Czech Republic, Hungary, and Poland.

Growth in Hungary and Poland did not exceed 15 percent, while Poland saw 3 percent growth.

According to the TNS agency, the local telecom sector is driving the advertising market in Slovakia, the SME daily wrote.

Slovakia's biggest advertiser was mobile operator T-Mobile, which spent more than €55 million (Sk2 billion) on its campaigns. Its market competitor, Orange Slovensko, spent €41 million on ads, while fixed-line operator Slovak Telecom invested €26 million.

Compiled by Martina Jurinová from press reports
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