Slovakia a regional leader in ad spending growth

SLOVAKIA's advertising spending grew by 23 percent in 2005, putting it in the lead among the four Central European Visegrad states. Hungary and Poland's spending growth did not exceed 15 percent, while the Czech Republic saw just 3 percent growth.

According to the TNS agency, the local telecom sector is driving the advertising market in Slovakia, the SME daily wrote.

Slovakia's biggest advertiser was telecommunications operator T-Mobile, which spent more than €55 million (Sk2 billion) on its campaigns. Its market competitor, Orange Slovensko, spent €41 million on ads, while fixed-line operator Slovak Telecom invested €26 million.

Top stories

News digest: Coalition bargains on closed schools for open shops

Antibodies testing is not an indicator to decide whether to vaccinate against Covid. More than 3,500 Covid patients in hospitals.


7 h
Coalition partners announced the agreement.

Anti-Covid measures for Christmas announced in Slovakia

Lockdown continues in another form, shops will open, schools will close earlier than expected.


9 h
Illustrative stock photo

Booster or bust: Foreigners still face vaccine barriers in Slovakia

How to have your Covid vaccine doses received abroad recognised in Slovakia.


12 h
Skryť Close ad