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IN SHORT

Slovakia a regional leader in ad spending growth

SLOVAKIA's advertising spending grew by 23 percent in 2005, putting it in the lead among the four Central European Visegrad states. Hungary and Poland's spending growth did not exceed 15 percent, while the Czech Republic saw just 3 percent growth.

According to the TNS agency, the local telecom sector is driving the advertising market in Slovakia, the SME daily wrote.

Slovakia's biggest advertiser was telecommunications operator T-Mobile, which spent more than €55 million (Sk2 billion) on its campaigns. Its market competitor, Orange Slovensko, spent €41 million on ads, while fixed-line operator Slovak Telecom invested €26 million.

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