A RECENT poll by the GfK agency showed that Slovaks tend to go on-line for private rather than job-related reasons.
The poll examined shopping over the internet and the purpose of Internet use, and was conducted in July 2006.
Almost all users of the Internet cited searching for information for private purposes and the private use of e-mail as the two main reasons for using the web. Chatting (78.7 percent) was almost as important, followed by business or job-related reasons. For almost 60 percent of Internet users, online news is also a significant reason to check the web.
GfK also asked respondents who do online shopping what they bought on the web. One half of the respondents said they bought mainly electronics.
Books, magazines and newspapers are purchased online by 41 percent of Slovaks who use online shopping, while 33.5 percent buy clothing. Purchases of films and music, holidays, sporting goods, and software are less common.
According to the findings, online shopping varies dramatically according to the sex of the respondent. Men largely tend to buy electronics, software, and sporting goods, while women prefer clothes, books, and magazines.
