A SURVEY commissioned by Market & Media & Lifestyle - TGI has shown that 23.5 percent of Slovaks, or more than 1 million people, read Nový Čas, the Slovak tabloid press' lead publication.
The Median SK agency polled a sample of 2,115 respondents, aged between 14 and 79, starting on January 8 and ending on April 1.
It was found that the tabloid's popularity dropped by 2 percentage points compared to the results of a poll carried out during the last four months of 2006.
The Pravda daily had the second highest amount of readers with 10.6 percent, followed by the Sme daily with 8.2 percent. The Plus Jeden Deň daily came in fourth with seven percent and Korzár was last with 4.5 percent.
The survey showed that in Slovakia, 47 percent of people read dailies, which is one percentage point higher than the last results. This figure is based on respondents' answers to the question of whether or not they read their chosen publication's latest issue.
The Plus 7 Dní weekly remains the most popular with 15.8 percent of Slovaks reading it. The Život weekly came in second with 10.4 percent and Nový Čas Pre Ženy was third with 9.8 percent. As much as 60 percent of Slovaks read weeklies.
The Zdravie magazine was reported to be Slovakia's most read with 11 percent of respondents saying they read it. Eva was second with 8.5 percent and Emma was third with 8.3 percent. Around 55 percent of the population said they read monthlies, which is two percentage points less than was reported in the survey taken near the end of 2006.
The privately-owned TV Markiza was shown to be the most popular channel in Slovakia with as much as 69 percent of Slovaks watching it. TV Joj came in second with 35.5 percent and the public Jednotka channel was third with 33.4 percent.
The top three radio stations were Rádio Expres (21 percent), Rádio Slovensko (19 percent) and Fun Rádio (11 percent).
4. Jun 2007 at 0:00