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Agency chosen to lead euro adoption campaign

After initial difficulties getting a tender off the ground, the Ministry of Finance has selected an agency to lead an information campaign to prepare Slovaks for euro adoption.

Two companies will cooperate with the National Bank of Slovakia (NBS) to run the information and communication campaign: Creo/Young & Rubicam, s.r.o. and its affiliated company, Mediaedge:cia Slovak Republic, s.r.o.

The first two tender attempts ended before a winner could be chosen. The first tender, announced on May 2, was cancelled after a few days because of objections to the criteria for tender participation raised by potentially interested companies.

The ministry announced the second competition in mid-May. However, the Public Procurement Office ordered its termination based on objections raised by a potential applicant. The third competition was announced in mid-July.

The costs of the campaign were calculated at Sk134.5 million without VAT. It is to be financed by the Finance Ministry and the National Bank of Slovakia (NBS).

The information campaign targeted at Slovakia's citizens will start at the beginning of 2008 and peak in the second half of that year, with Slovakia aiming to join the eurozone on January 1, 2009. The aim is to ensure that the public - including specific target groups such as seniors, people living alone, minorities, children, and others - receive all the important information about the euro, in sufficient scope and plain form, that they need for a smooth transition to the new currency.

SITA

Compiled by Zuzana Vilikovská from press reports
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