SURVEY

Nový Čas tabloid still tops print market

FEWER Slovaks are reading the newspaper, but about a million of them still read the Nový Čas tabloid every day.
That adds up to about 22 percent of the Slovak population, making Nový Čas the most-read national daily newspaper, according to a recent survey from the Median SK agency.

FEWER Slovaks are reading the newspaper, but about a million of them still read the Nový Čas tabloid every day.

That adds up to about 22 percent of the Slovak population, making Nový Čas the most-read national daily newspaper, according to a recent survey from the Median SK agency.

The Pravda daily was in second place with nine percent, followed by Sme (eight percent), Plus Jeden Deň (seven percent), and the regional daily Korzár (five percent) from Košice.

The survey confirmed that the readership of national dailies is falling. The number of readers shrank by three percent from the first quarter of 2007. Now less than half (44 percent) of Slovaks read daily newspapers.

The Plus 7 Dní weekly remains the most popular weekly, with 15 percent of Slovaks reading it. The Život weekly came in second with 10 percent and Nový Čas Pre Ženy was third with nine percent.

As many as 59 percent of Slovaks read weeklies, down one percentage point compared to the first quarter of 2007.

The privately-owned TV Markíza was the most popular channel in Slovakia, with 68 percent of Slovaks watching it. TV Joj came in second with 33 percent and the public Jednotka channel was third, with 31 percent.

Six percent of Slovak citizens watched Dvojka, the second channel of the public Slovak Television, and the TA3 news channel was fifth with five percent. The top three radio stations were Rádio Expres (21 percent), Rádio Slovensko (19 percent) and Fun Rádio (11 percent).

The Median SK agency conducted the media survey for Market & Media & Lifestyle - TGI. It surveyed 4,117 respondents between 14 to 79 years of age from January 8 to June 24.

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