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Tabloid tops dwindling newspaper readership charts

THE LATEST public opinion poll conducted by Median SK has confirmed that newspaper readership is dropping in Slovakia, but more than a million Slovaks still read the Nový Čas tabloid every day.

THE LATEST public opinion poll conducted by Median SK has confirmed that newspaper readership is dropping in Slovakia, but more than a million Slovaks still read the Nový Čas tabloid every day.

That adds up to 23 percent of the Slovak population, making Nový Čas the most-read national daily newspaper.

The agency conducted the survey in cooperation with British company BMRB International for Market & Media & Lifestyle.

Pravda and Sme tied for second place with eight percent each, followed by Plus Jeden Deň (six percent), and the regional daily Korzár (five percent) from Košice.

The number of readers shrank by two percentage points from the previous survey, from January 8 to June 24.

Now 42 percent of Slovaks read daily newspapers.

Plus 7 Dní remains the most popular weekly, read by 15 percent of Slovaks. Život came in second with 11 percent, and Nový Čas Pre Ženy was third with nine percent.

As many as 57 percent of Slovaks read weeklies, down two percentage points compared to the previous survey.

The privately-owned TV Markíza was the most popular television channel in Slovakia, with 65 percent of Slovaks watching it. TV Joj came in second with 29 percent and the public Jednotka channel was third, with 28 percent.

Five percent of Slovak citizens watched Dvojka, the second channel of the public Slovak Television, and the TA3 news channel and RTL Klub were fifth with three percent each.

The top three radio stations were Rádio Express (21 percent), Rádio Slovensko (18 percent) and Fun Rádio (11 percent).

The poll was conducted from April 2 to September 16, on a sample of 4,024 respondents between 14 and 79 years old.

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