For the first time in Slovakia, a series of internationally-based courses in marketing are being held in Bratislava. The accredited courses are fully compatible with European Union (EU) criteria on economic education.
The courses are organized by Dom Techniky (Technology House) in Bratislava in cooperation with the Netherlands Institute of Marketing (NIMA) and the Czech Institute of Marketing (CIMA) under a common name - the NIMA-CIMA Project. Well-known in western Europe, the courses are divided into three levels. Successful alumni become members of the European Marketing Confederation, which has its headquarters in Brussels.
According to Miroslav Jurák, Dom Techniky Marketing Manager, the courses will help Slovak businessmen and marketing employees to adapt to EU standards of company management. "As [Slovakia] wants to enter European structures, management links should be as tight as possible," said Jurák. He added that there was no other place to get a comparable education in Slovakia. "Because of this, the number of applicants is increasing."
Course participants will acquire general knowledge of basic marketing tools, such as commercial presentation, advertising, product pricing and distribution. The courses are intended primarily for marketing-related employees, as well as middle and top management.
With support from the European Union's Phare program, the NIMA-CIMA Project arrived in the Czech Republic in 1993 and was brought to Slovakia in 1998.