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Letter to the Editor: Don't be to harsh on "great" Britain

Dear Sir,

I refer to your feature Customer Service feature ("Marketing in the trenches, Vol.4, No. 2, January 29 - February 11).

Stewart Glickman is clearly irritated by his experiences in London shops. I have to say that in my visits to Bratislava, I have not always been impressed by the quality of service I receive. Some people are rude and indifferent, and I have experienced some considerable bad manners. Nevertheless, it is perhaps not necessary to make an issue of it.

Great Britain has the fifth largest economy in the world, and as a nation in comparison with others it can only be regarded as immensely wealthy, so we must be doing something right. One can only hope the current administration can manage to look after things until those who designed our resurrection return to office.

Glickman refers to his "draughty" London apartment never being as warm as his Bratislava flat. Perhaps we British are tougher than the residents of Bratislava, and don't need to keep so warm, or perhaps we try to reduce the fuel used to help the environment.

Geoffrey Westmarland; Kent, England

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