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New director, client sales rep. named at Scala software

Patricia Petersen has become the new managing director at the software management and consulting firm Scala. Petersen (pictured below) joined Scala in November 1996 as a client service director, where she was responsible for all support services including the hotline, technical, and consulting departments.
Petersen received her undergraduate degree in business administration at the Carlson School of Management at the University of Minnesota in 1987, and completed her education by graduating in 1994 from the Stanford Graduate School of Business in Palo Alto, California with an MBA in operations management and international business.
Before Petersen joined Scala, she worked as an investment officer at the Slovak American Enterprise Fund (SAEF) between 1994-1996.



Patricia Petersen has become the new managing director at the software management and consulting firm Scala. Petersen (pictured below) joined Scala in November 1996 as a client service director, where she was responsible for all support services including the hotline, technical, and consulting departments.

Petersen received her undergraduate degree in business administration at the Carlson School of Management at the University of Minnesota in 1987, and completed her education by graduating in 1994 from the Stanford Graduate School of Business in Palo Alto, California with an MBA in operations management and international business.

Before Petersen joined Scala, she worked as an investment officer at the Slovak American Enterprise Fund (SAEF) between 1994-1996. At SAEF, she analyzed development and investment proposals and provided consulting to portfolio companies. Petersen began her career as a research associate at Deloitte & Touche, an international audit and management consulting firm.

From 1988 to 1991, she worked as a system consultant for Norwest Corporation, where she led software development teams. Between 1991-1992 she served as a senior system analyst for Carlson Holdings.




While Petersen eases into her new job, she has a new face to commiserate with, as Ľubomír Ochotnický, 31, (pictured below) has also joined Scala as the firm's client service manager. In his new position, Ochotnický will be responsible for clients' satisfaction, maintaining daily contact with customers and arranging and scheduling consultants.

Ochotnický obtained a degree in civil engineering in 1988 at the Slovak Technical University's Construction Faculty in Bratislava and completed his education by receiving a MBA degree from TSM Business School in Enschede, Holland, in 1995. While he was studying, Ochotnický started working for the Slovak American Enterprise Fund (SAEF) as an analyst of investment opportunities and managed a portfolio of existing investments. In 1996 he left SAEF for EuroTel were he was the telecommunications provider's business planning manager, with responsibilities ranging from preparing business financial plans to financial reporting.

Ochotnický , who is married and has no children to date, undoubtedly scored some brownie points by saying his favorite way to spend his free time is being with his wife. Apart from his family, Ochotnický said he likes sports, especially chess.




Peter Mačinga, 28, has become the marketing and sales director as well as a member of the board of directors at the daily Pravda. A graduate of the Economic University in Bratislava in 1992, Mačinga received his diploma in international trade and marketing.

His career has been linked with publishing from the get-go. After leaving school, Mačinga hitched on with Trendy, the publisher of the weekly Trend, where he worked as the director of marketing, sales and production until 1995. In 1995, Mačinga took an educational sabbatical, taking postgraduate courses at Oxford Brookes University in publishing, marketing, strategic planning and management.

Upon his return from Great Britain, Mačinga was director of marketing and sales and a member of the board of directors at Nofra, the publisher of the daily Národná Obroda. In 1997, Mačinga, who speaks English and German, then switched to Perex, the publisher of Pravda. He said his goal at Perex is "to double the advertising revenues in Pravda and also in Nedeľná Pravda, a weekend edition, within two years." Mačinga likes to travel, mostly to foreign countries.

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