Ratings system to guage viewership

No matter what happens August 31, a viewer ratings system will make it easier to tell whether Markíza's entrance on the scene rocks or rustles the Slovak TV market. The diary-survey project, set up by the Slovak research firm Visio at the behest of Savyt, an association of all Slovak television stations, started up the last week of August. Like the Neilsen ratings in the U.S., Visio's project will be based on pre-selected "television families" around Slovakia. From the last week of August, a total of 700 individual respondents will write down which stations and shows they watched. Visio will collect the information and tabulate it each week, month, and quarter into absolute and relative ratings for each 15-minute time slot on various stations, including: STV1 and 2, VTV, TV Markíza, TV Nova, Czech TV, Magyar TV, and ORF.

No matter what happens August 31, a viewer ratings system will make it easier to tell whether Markíza's entrance on the scene rocks or rustles the Slovak TV market. The diary-survey project, set up by the Slovak research firm Visio at the behest of Savyt, an association of all Slovak television stations, started up the last week of August.

Like the Neilsen ratings in the U.S., Visio's project will be based on pre-selected "television families" around Slovakia. From the last week of August, a total of 700 individual respondents will write down which stations and shows they watched. Visio will collect the information and tabulate it each week, month, and quarter into absolute and relative ratings for each 15-minute time slot on various stations, including: STV1 and 2, VTV, TV Markíza, TV Nova, Czech TV, Magyar TV, and ORF.

According to TV industry sources, Markíza pushed hard for the project, in large part because the new station will use the audience ratings to convince potential clients of its market as well as to monitor its progress. "We can use it to talk to smaller clients without large budgets," said Markíza's ad sales director, Vitold Chrzanowski. "We can show them we are reaching group x, y, or z. We sell audience composition, and this shows demographics."

"This was established because of Markíza's presence," said Viera Stadtruckerová, an advertising representative for the advertising agency IP, which handles VTV and STV. "But I think it will be very useful for all stations to know by whatever methods their place is on the market."

Top stories

News digest: One half of districts is following very strict pandemic measures

Court decision reveals details about war among the police. Problems surround another planned reform. Slovak film awarded in Chicago.


13 h
Aktuality.sk obtained photos from a cottage, where Robert Fico (top right) would meet Miroslav Bödör (on his left), attorney Marek Para (bottom left) a Pavol Gašpar.

Police recorded cottage meetings of Fico, Kaliňák and people close to corruption cases

Prosecutors claim the recordings confirm attempts to interfere with the investigation of major corruption cases under Smer governments.


12 h
Boris Kollar

Who needs an opposition when you have Boris Kollár?

The Recovery Plan has a problem - one of its own architects.


17 h
Illustrative stock photo

Court sees no reason to detain NAKA investigators, but describes suspicions of the police inspectorate

The reasoning of the regional court that decided to release the charged police officers working on high-profile corruption cases was published.


20 h
Skryť Close ad