Hockey advertising enriches STV

State television company STV stands to receive between Sk40 million and Sk50 million (€970,000 and €1.21 million) in advertising during its broadcasts of the 2003 world ice-hockey championships in Finland.

"[The second half of the championships] are more interesting from an economic and advertising point of view, and it is too early to give precise figures," said Branislav Zahradník, a member of STV's crisis management team.

If Slovakia manages to reach the final, 30-second advertising slots will cost up to Sk400,000 (€9,700) during the game, according to ABRO Media, which manages STV's advertising.

Compiled by Conrad Toft from press reports.
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

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