TV Markíza dominates advertisement market

Private TV channel Markíza retains the strongest position in Slovakia's advertising market. In the first half of 2003, advertisers spent Sk5.7 billion (€135 million) on TV campaigns while Markiza's share was 76 percent to that market. The daily SME calculated that this should have brought Sk4.3 billion (€102 million) to Markíza.

However, representatives of other Slovak television channels questioned the results of the monitoring by the company TNS.

The volume of advertising in the media totaled Sk 8.02 billion (€190 million) over the first half of 2003. This translates into an 18.7 percent increase compared with the same period last year.

Compiled by Beata Balogová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

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