Re: Readers suggest ways to promote Bratislava July 21 - August 3, Vol 9 No 28
There are little things that can be done that aren't. Take Vienna airport. You land there and first thing you see are information stands with materials about Vienna, and other cities. Prague is there, Budapest is there, and even Brno. Does anyone know that there is another capital less than hour away from Vienna? No. Bratislava is absent from these information streams.
Therefore, yes Bratislava needs PR, but more than an expensive agency, it needs simple and cheap ideas first such as an information stand in each airport from which you can fly to Bratislava. You would have an information campaign in half of Europe.
11. Aug 2003 at 0:00