A GfK Slovakia survey claims that traditional Slovak brands like Zlatý Bažant (the beer), Slovnaft (the oil refinery) or Popradská káva (the coffee brand) have already become imprinted in the memory of Slovak customers. However, foreign brands like Allianz, Adidas, and Nokia have won a firm place as well, daily SME reported.
The favourite mobile phone trademarks of Slovaks are Nokia, Siemens, and Motorola, while among other most favoured brands are Adidas, Nike, and Puma.
According to the economic weekly Trend, mobile phone operator Orange leads the spending chart in advertisement with Sk702.5 million (€17 million), followed by its rival EuroTel with Sk624.2 million (€15 million).
Compiled by Beata Balogová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.
24. Sep 2003 at 11:15