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Slovak customers buy discount products

A NEW poll carried out by the GfK Slovakia agency showed that as much as one third of the products Slovak households buy are discounted and on special offer.

Many Slovaks buy their food and household products according to leaflets pointing out various discount rates in individual shops.

Ľubomír Drahovský from the agency for market research at Terno, one of the biggest Slovak retail chains, said to Slovak daily Hospodárske noviny that the poll confirmed that, for Slovak customers, price was still an important factor for their shopping decisions.

Márie Boťanská from GfK Slovakia said that of the total amount of washing powders sold, for example, Slovaks bought nearly 60 percent through discount events, while last year the proportion was at 40 percent.

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