A TELEVISION advertisement by the Konto bariéry (Barrier Account) of Slovakia's Children's Fund entitled Exceptional Children was included among the world's best 50 advertisements for 2003.
The ad is the first in Slovakia to make it to the prestigious Gunn Report, which annually lists the world's 100 best advertisements. It also gained aclaim at international festivals in New York, Los Angeles, Paris, Palermo, and Portoros.
According to the director of Slovakia's Children's Fund, Alena Synková, the Exceptional Children ad is unique in the country's history mainly because of the creators' portrayal of handicapped children as exceptional.
"In comparison with healthy children, they have really exceptional abilities. The blind children can read in the dark, the deaf can talk under water," she said.
The advertisement was created for free by the ad agency Wiktor Leo Burnett in cooperation with the Monarch company. To see it, visit www.dfsr.sk/vynimocnedeti.
1. Mar 2004 at 0:00