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Advertising market sees 12 percent growth

THE SLOVAK advertising market in 2003 saw a 12 percent growth year-on-year according to a new study by the TNS Slovensko and Stratégie monthly magazines, the state-run news agency TASR wrote.

While ad expenditures in 2003 reached Sk7.7 billion (€192.2 million), real expenditures for advertising in the media were estimated at Sk5.1 billion (€127.3 million) as opposed to Sk4.5 billion (€112.3 million) in the previous year.

Advertising volume expressed in financial terms reached Sk14.1 billion (€352 million) in the Slovak media, which is a 12 percent annual growth, TASR wrote.

Most advertising, 47.3 percent, went to the TV media, print received 35.3 percent, and radio was at 7.5 percent. External advertising, which includes billboards and internet ads, as well as movie ads, received 9.9 percent of the advertising volume.

Compiled by Martina Pisárová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

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