Advertising market sees 12 percent growth

THE SLOVAK advertising market in 2003 saw a 12 percent growth year-on-year according to a new study by the TNS Slovensko and Stratégie monthly magazines, the state-run news agency TASR wrote.

While ad expenditures in 2003 reached Sk7.7 billion (€192.2 million), real expenditures for advertising in the media were estimated at Sk5.1 billion (€127.3 million) as opposed to Sk4.5 billion (€112.3 million) in the previous year.

Advertising volume expressed in financial terms reached Sk14.1 billion (€352 million) in the Slovak media, which is a 12 percent annual growth, TASR wrote.

Most advertising, 47.3 percent, went to the TV media, print received 35.3 percent, and radio was at 7.5 percent. External advertising, which includes billboards and internet ads, as well as movie ads, received 9.9 percent of the advertising volume.

Compiled by Martina Pisárová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Get daily Slovak news directly to your inbox

Top stories

News digest: Foreigners’ Police departments remain closed

Slovenia has ordered PCR tests developed by Slovak scientists. Holocaust survivors received the coronavirus vaccine jab.

11 h

Slovakia has more and more vaccines available. State lacks courage

Slovakia is taking a cautious approach to make sure it will be able to deliver second doses when needed.

15 h
Police control at the border crossing in Drietomá (Trenčín Region).

Stricter curfew rules come into force, police intensify checks

Negative test result required when going to work or doing sports in nature.

17 h
The entry of new data is required via

Companies complain about an absurd fee. They need to add information state also has

Firms have to add their representatives’ birth numbers to business register. They can be fined if they fail to do it.

17 h