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SuperStar for Sk80 million

PUBLIC broadcaster Slovak Television will spend Sk80 million (€2 million) to produce a music talent search TV show entitled Slovakia is Looking for a SuperStar. The broadcaster hopes to attract new viewers to the channel with the show, which would consequently pump up advertising.

According to the SME daily, the show will qualify as the most expensive TV programme ever produced in Slovakia.

A team of 100 people will produce SuperStar, said Branislav Záhradník, a member of the channel’s management. Consultants from FreemantleMedia, which has the license for the show, will also be available for the local producers.

The show is expected to go on the air this fall.

Compiled by Beata Balogová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

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