SHOPPING centres in 15 towns across Slovakia will promote works of art instead of consumer goods until October 17, the daily SME reported.
The Centre of Contemporary Art Foundation in Bratislava decided to display posters of works by young artists on 85 billboards to bring art to larger audiences than those visiting galleries.
The advertising boards, provided for the project by the BigBoard Slovensko, will present works by winners of the Oskár Čepan Award - Michal Moravčík, Mário Chromý, Pavlína Fichta Čierna, and Marko Blažo.
The long-term plan by the organisers is to expand the idea to other public places.
11. Oct 2004 at 0:00