Spectator on facebook

Spectator on facebook

Pension providers broke rules on advertising

PRIVATE pension companies had spent more than Sk550 million (€14 million) on advertising by the end of November 2004.

Nearly half of this sum had been spent before the advertising campaigns were officially allowed to get off the ground (according to government legislation), on November 1 2004, wrote the daily SME.

Data collected by market research agency TNS SK, shows that the pension providers spent around Sk 220 million (€5.6 million) on their advertising campaigns before November 1.

The sum of Sk 550 million is by no means final. Advertising and marketing experts predict that the campaign will double its advertising in the next few months.

"A huge part of the advertising campaigns of these firms was spent right at the start, to get into people’s minds," said Vojtech Dencso of TNS SK.

Compiled by Magdalena MacLeod from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

Námestie Slobody gets facelift Photo

The architectural tender will gather ideas for the redesign of the biggest square in Bratislava

Námestie Slobody will be redesigned into a kind of living room in the city.

When the state can’t keep a secret

A selective leak has tarnished President Kiska’s reputation. But he must continue to speak out about corruption.

President Andrej Kiska

Fundamental values explored at Divadelná Nitra 2017

This time round, the Slovak, European and US ensembles at the theatre festival focus on #fundamentals, i.e. basic values and the essence of all things.

Nature Theatre of Oklahoma: Pursuit of Happiness

Foreign rocket engines for North Korea: Why?

For Russia, the path to a weakened China could be through a major nuclear accident in North Korea.