Spectator on facebook

Spectator on facebook

Pension providers broke rules on advertising

PRIVATE pension companies had spent more than Sk550 million (€14 million) on advertising by the end of November 2004.

Nearly half of this sum had been spent before the advertising campaigns were officially allowed to get off the ground (according to government legislation), on November 1 2004, wrote the daily SME.

Data collected by market research agency TNS SK, shows that the pension providers spent around Sk 220 million (€5.6 million) on their advertising campaigns before November 1.

The sum of Sk 550 million is by no means final. Advertising and marketing experts predict that the campaign will double its advertising in the next few months.

"A huge part of the advertising campaigns of these firms was spent right at the start, to get into people’s minds," said Vojtech Dencso of TNS SK.

Compiled by Magdalena MacLeod from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

Crematorium in Bratislava is an architectural revelation Photo

Those who have experienced farewells in other crematoria know what makes it special. Now the best work by the architect Ferdinand Milučký is getting a monograph

Crematorium in Bratislava by architect Ferdinand Milučký

What kind of expectations do some Slovaks have for world leaders?

Among EU member states, opinions of the United States declined in all but two — Poland (which makes some sense) and Slovakia (which does not).

Donald Trump

Crates and boxes. Slovaks discover new ways of grocery shopping

Farmer’s boxes are gaining customers in Slovakia as people slowly become more conscious about quality and the origin of the food they eat.

Foreigners: Top 10 events in Bratislava Video

Tips for the top 10 events in the capital between January 19 and January 28, plus regular services in different languages, training, temporary exhibitions and highlights of the year.

Scandi 4