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BUSINESS FOCUS - FAIRS & CONGRESSES - STATISTICS PROVIDE INSIGHT INTO WHY PEOPLE GO TO FAIRS - AND WHAT THEY GET OUT OF THEM

Let's make a deal


THE EXHIBITION industry in Slovakia has more or less stabilized since 2001, with the number of annual events averaging 100. Going into 2005, 106 fairs and exhibitions are planned.
Last year, the industry grew by approximately 10 percent. About 7,600 exhibitors, of which 1,200 were from abroad, took part in Slovak fairs and exhibitions.
Fair and exhibition attendees in 2004 swelled to 850,000, of which 6 percent (51,000) came from abroad.


Direct deals concluded at exhibitions reached Sk4 billion in 2004.
photo: Courtesy of Agrokomplex - Výstavníctvo

THE EXHIBITION industry in Slovakia has more or less stabilized since 2001, with the number of annual events averaging 100. Going into 2005, 106 fairs and exhibitions are planned.

Last year, the industry grew by approximately 10 percent. About 7,600 exhibitors, of which 1,200 were from abroad, took part in Slovak fairs and exhibitions.

Fair and exhibition attendees in 2004 swelled to 850,000, of which 6 percent (51,000) came from abroad.

Slovak fair and exhibition events most target small and medium businesses; last year only 16 percent of companies that presented at exhibitions had more than 50 employees.

Exhibitors continue to make money at Slovak exhibitions - to the tune of billions of crowns. Direct deals concluded at exhibitions in 2004 reached Sk4 billion (€100 million).

The average number of business contacts obtained at fairs is 91, but the range is wide, with the lowest number of contacts at 56 and the highest at 167. The number of contacts made is affected by numerous factors, including the overall quality of the event, the number of attendees and how well an exhibitor prepared for the event.

In 2004, firms rented 320,000 square metres of space to exhibit their wares. Currently, 44 exhibition halls are available with an overall capacity of 96,000 square metres of covered space and 83,000 square metres of uncovered space.

About 79 percent of exhibitors considered their exhibition presentations successful in 2004; 81 percent of companies were confident that they would attend exhibitions in 2005.

The majority of firms (91 percent) spent either the same or more on exhibition preparations than the previous year.


A quick look at attendees


A survey conducted by the Central European Union of Exhibition and Fair Statistics (Centrex) showed that fair and exhibition events are still popular and fulfil current market demands.

Respondents comprised 3,000 visitors to 11 fairs in the Czech Republic, Slovakia, Poland, Hungary and Ukraine.

Most of respondents said that they took part in two to three exhibition events per year. More than half did not prepare for the event before showing up. Distance to an event did not play an important deciding factor in whether to attend an event for 30 to 35 percent of visitors. Visitors spend about eight to nine hours at each one-day visit.

An average business-to-business visitor shares his experience to six other people. About 52 percent of business-to-business visitors confirmed that their managers attended the event as well. Customers share their experience with 5.5 other people on average.

Visitors are mainly looking for new products, information and ideas. Fairs and exhibitions remain attractive for those with free time.


Compiled by Marek Baluška of Agrokomplex - Výstavníctvo Nitra

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