Spectator on facebook

Spectator on facebook

Advertising boomed in 2004

COMPANIES spent 30 percent more on advertising and promotion in 2004 than in 2003, a survey carried out by the TNS SK agency reveals.

The survey, published in Srategie magazine and reported by the daily SME, shows that firms invested Sk9.6 billion (€250 million) more on advertising and promotion in 2004 than in 2003.

Strategie estimates that direct advertising in the media accounted for Sk16.3 billion (€170 million), an increase of 12 percent on 2003. The rest of the money was spent on promotional activities such as contests, leaflets and brochures and free samples.

According to calculations based on the price lists, and excluding barters, bonuses and discounts, the total figure spent on advertising in the media reached Sk23.9 billion (€630 million), 30 percent up on 2003.

Two major advertising campaigns in 2004 partly account for the huge increase - the presidential campaign and advertising by the pension fund management companies.

However, Martin Mazag, Strategie’s editor-in-chief, said that there was a general willingness to spend more on advertising.

Compiled by Marta Ďurianová from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

Pellegrini’s cabinet bets on a non-partisan interior minister

Nine ministers remain unchanged, the interior to be led by “a man from Drucker’s team”. Here are the names Pellegrini wants in his cabinet.

Jozef Ráž is proposed to become the new interior minister.

Kuciak Sr: I do not believe justice will be served

The parents of Ján Kuciak and Martina Kušnírová are sceptical as to whether the investigation of their children's murder will return results and justice will be served.

Ex-minister, ex-MP and lawyer Daniel Lipšic.

Italian companies in Slovakia drew EU-funds worth €68m

After the Agriculture Ministry lifted its embargo, it turned out that the companies of Italians suspected of ties with ’Ndrangheta received subsidies worth millions of euros, through the Agricultural Paying Agency.

Farming seems to be quite a profitable business, illustrative stock photo.

Slovakia has its historically most successful Paralympics Video

The athlete who won most medals is visually impaired skier Henrieta Farkašová – who was unhappy, though, after coming second in the slalom on March 17.

L-R: Guide Natália Šubrtová and the msot successful Slovak Paralympic athlete, Henrieta Farkašová,