IN SHORT

Advertising boomed in 2004

COMPANIES spent 30 percent more on advertising and promotion in 2004 than in 2003, a survey carried out by the TNS SK agency reveals.

The results published in Strategie magazine, show that firms invested Sk9.6 billion (€250 million) more on advertising and promotion in 2004 than in 2003, reported the SME daily.

Strategie estimates that direct advertising in the media accounted for Sk16.3 billion (€170 million), an increase of 12 percent on 2003. The rest of the money was spent on promotional activities such as competitions, flyers and free samples.

According to calculations based on the price lists, and excluding barters, bonuses and discounts, the total figure spent on advertising in the media reached Sk23.9 billion (€630 million), 30 percent up on 2003.

Two major advertising campaigns in 2004 partly account for the huge increase - the presidential campaign and campaigns by the pension fund management companies.

However, Martin Mazag, Strategie's editor-in-chief, said that there was a general willingness to spend more on advertising.

Get daily Slovak news directly to your inbox

Top stories

Hospital manners expose the toxicity of Kollár

Unjustified privileges overshadow some good news of the coalition's work. Halloween testing will not be repeated during advent time.

PM Igor Matovič (l) and Speaker of Parliament Boris Kollár

Sulík’s party benefits from the dispute with PM Matovič

The Hlas party of former PM Pellegrini is rising, too.

Economy Minister Richard Sulík (l) was charged by PM Igor Matovič (r) to purchase millions of antigen tests.

Highway company has to return more than €115 million to the state

It violated rules while constructing four sections of the D1 and D3 highway.

The construction of the D1 highway stretch between Lietavská Lúčka and Dubná Skala in March 2019.

Investors pursued projects and transactions despite the virus

Investors pursued projects and transactions despite the virus. Check out the 2020 investment highlights from Slovakia.

The visualisation of new Istropolis building