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New tourist campaign captures Slovak spirit

A NEW campaign to promote tourism in Slovakia got under way on June 1. The campaign is centred on the sloagan "Slovakia: Little Big Country", and uses a butterfly as its logo, the TASR news agency reported.

"Butterfly wings symbolize the energy, life and colorfulness inherent in a wide range of products and services that Slovakia can offer to foreign visitors," Economy Minister Pavol Rusko said.

The campaign is partly funded by EU structural funds which will help the development of infrastructure, accommodation, businesses and promotional activities related to tourism.

"The Economy Ministry's Industry and Services programme will support tourism with Sk2.6 billion (€66 million), of which Sk700 million (€17.9 million) will be aimed at the promotion of tourism in Slovakia and abroad," Rusko said.

Compiled by Martina Jurinová from press reports
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