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STV profits from "SuperStar"

"SLOVAKIA is looking for a SuperStar" earned a Sk4.5 million (€117,800) profit for public broadcaster Slovak Television (STV), Hospodárske noviny daily wrote.

According to Branislav Záhradník, a member of the STV management, expenditures for the show reached Sk100.7 million (€2.6 million) and the revenues were Sk105.2 million (€2.8 million).

STV has come under much criticism from the artistic community recently for being too commercial. Other suggest that the station's competitors are actually behind the criticism because of sour grapes over losing advertising revenue to STV.

STV says that it will invest the profit from SuperStar into new programmes.

Compiled by Martina Jurinová from press reports
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