Re: Little big country, Volume 11, Number 23, June 13 - June 19, 2005
The choice of [which country Slovakia should market to] is very important. Although all countries should be targeted, aiming to market more to the Czech Republic and Poland is pointless.
They are the ones who already know the most about Slovakia - and spend the least while staying. The idea of TV spots on CNN is excellent. Croatia has a new marketing campaign and it is great. I would suggest marketing to rich countries like the US, whose travellers are looking for a fresh European destination.
The fact is that Slovakia has wonderful nature. Outdoor tourism could potentially generate far more long-term revenue than, say logging or car factories, ever could. My cycle touring company is betting on just that. Check it out cycle-sk.com.
20. Jun 2005 at 0:00