Reader feedback: Preaching to the converted

Re: Little big country, Volume 11, Number 23, June 13 - June 19, 2005

The butterfly reminds me of an old Microsoft Office logo and campaign: "Where do you want to go today?" I also think advertising to those who visit Slovakia the most is "preaching to the converted".

Slovakia ought to try to target the countries with the biggest "growth potential", though I'm not sure how you'd identify them. Not sure about CNN, either. Does Slovakia really offer something special to the people in that sort of income bracket?

Special interest groups (cavers, cyclists, gays...) will sometimes put up with less than total luxury if they get what they are really interested in. They are the ones who can generate the revenue to help develop higher-quality general facilities.

Roger,
Žilina

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