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Online pros outpace cons

The Advantages

The benefits primarily have to do with ease. Users do not need to leave the office or home and they can shop whenever they want, 24 hours a day. Often, the range of products are greater online than in a traditional brick-and-mortar shop. Lower overhead means online shops can go down with prices as well. Additionally, price comparison is simple via Internet with powerful search engines. In a traditional retail outlet, a customer would spend hours going from shop to shop to discover the lowest price. A successful online store can also offer buyers relevant, expert information that a bored shop assistant in a local store cannot.

The Disadvantages

Users are denied the physical sensation of touching the goods. They must judge the product based on a photograph and description, both of which can be misleading. Long delivery times are the main disadvantage of shopping with a Slovak-based online retailer. Effective logistics systems are not yet in place.

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