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Poll shows growth potential for Internet advertising in Slovakia

A SURVEY carried out by the TNS SK agency in October this year showed that the most interesting form of Internet advertising is a banner with animated pictures.

The survey also showed that 52 percent of those who actively use the Internet consider the current amount of Internet ads appropriate, the SITA news agency wrote.

TNS SK research director Peter Badík said, however, that the potential for Internet advertising growth has not reached its peak.

He believes that there is still room for more Internet advertisements considering the growth in Internet
users and households connected to broadband Internet in Slovakia.

Compiled by Martina Jurinová from press reports
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