WHAT do Slovaks want for Christmas? The same things as last year. For the second year in a row, every third Slovak would like to find clothing under the Christmas tree.
Twenty percent of the population would like to get a book or perfume. Everyday and luxury cosmetics, jewelry and watches would please Slovaks as well, according to November surveys from TNS SK from 2006 and 2007, focusing on the Christmas behaviour of Slovak consumers.
Women would like to get cosmetics and perfumes. Tools, CDs, DVDs, and cameras appeal more to men.
Young people would like to get CDs and DVDs, mobile phones and computers, as well as sports clothes and money in cash. Middle-aged people would like to get books and clothing, while seniors prefer vitamins.
Even though the Christmas season starts as early as October in some retail chains, Slovaks do not start Christmas shopping very early. More than half of the respondents (52 percent) only start buying presents in December.
Women traditionally start shopping a bit earlier - in November. And more men buy gifts in the week before Christmas.
17. Dec 2007 at 0:00