Spectator on facebook

Spectator on facebook

BUSINESS IN SHORT

Kofola buys Vinea

SOFT drink producer and distributor Kofola has bought the rights to the popular soft drink Vinea from Slovak wine producer Vitis Pezinok.

SOFT drink producer and distributor Kofola has bought the rights to the popular soft drink Vinea from Slovak wine producer Vitis Pezinok.

Marián Šefčovič, Kofola's director general, stated on February 20 that the companies agreed on the transaction in late 2007 and signed the contract on January 31, 2008, the SITA newswire wrote. The price of the transaction was not revealed.

"We learned that Vinea was on sale about a year ago," Šefčovič said. "Based on our knowledge of the soft drinks market, we see great potential for the Vinea brand and, therefore, we decided to express our interest."

"The sale was part of Vitis Pezinok's strategic plan," Dušan Hecht, Vitis Pezinok's director general, said.

Kofola will produce Vinea in its plant in Rajecká Lesná.

Vinea holds the top position in the Slovak grape-based soft drinks market.

Vinea and Kofola share a similar history as soft drinks whose production started during communism in Czechoslovakia. Both companies experienced a drop in sales after the fall of the regime, and both rebounded after massive advertising campaigns.

Vinea is a natural product manufactured without any colorants.

Kofola is one of the most significant soft-drink producers in Central Europe. Apart from Slovakia it operates in the Czech Republic, Poland, Hungary and other countries.

Top stories

Soldier detained for theft in the ammunition depot

The theft in the ammunition depot was not used for arming extremists or terrorism.

Ammunition, illustrative stock photo

Governmental campaign should bring Slovaks home from the UK

The Slovak cabinet plans to persuade its expats living and working in the UK with at least a bachelor degree to return home: a campaign offering specific jobs should help.

Young researchers, IT experts and medical staffers are needed in Slovakia, illustrative stock photo.

EU lawyers claiming the Russian annexation of Crimea as legal is a hoax

One lawyer does not mean all EU lawyers; immigrants attacking a shepherd dog and HAARP causing hurricanes in the US are hoaxes, too.

Hoax on immigrants attackign two German shepdherds and ebing bitten yb them

Co-founder and co-owner of Sme daily dies

A major Slovak entrepreneur, Peter Vajda, died in Prague on October 15. He was exceptional for his innate sense of democracy and believing in equal opportunities for all.

Peter Vajda