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Survey: Web ads annoy four of ten Internet users

Almost 50 percent (48.7 percent) of Slovak Internet users like ads; two-fifths (40.9 percent) say they do not mind them; and approximately the same number (38.8 percent) find them annoying, according to the results of a survey by the TNS SK agency.

Almost 50 percent (48.7 percent) of Slovak Internet users like ads; two-fifths (40.9 percent) say they do not mind them; and approximately the same number (38.8 percent) find them annoying, according to the results of a survey by the TNS SK agency.

It surveyed 1,751 users between January and February.

The survey also found that more than half of Internet users (54.7 percent) pay attention to web advertisements and that 42 percent were motivated to purchase the offered products or services.

Among users, those between 18-30 have a positive attitude toward the ads. The same applies to residents of municipalities with up to 5,000 inhabitants and people with an elementary or high school education. People aged 40-59 and people with university education were more skeptical. SITA

Compiled by Zuzana Vilikovská from press reports
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