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Poll: 42 percent of Internet users motivated to buy advertised products

Almost one half (48.7 percent) of Slovak internet users like media advertisements, while 42 percent say that advertisements motivate them to buy the products on offer, according to an internet poll published by the TNS SK agency on June 12.

Almost one half (48.7 percent) of Slovak internet users like media advertisements, while 42 percent say that advertisements motivate them to buy the products on offer, according to an internet poll published by the TNS SK agency on June 12.

According to the poll, conducted in January and February 2008 on 1,751 respondents, 54.7 percent said that they take notice of commercials, while 40.9 percent stated the opposite. Around 38.8 percent complained that they are irritated by ads.

A negative view of commercials prevails among people with university education and those aged between 40-59. People who take a positive view tend to be young (19-29 years old), inhabitants of smaller villages (up to 5,000), and those with only a primary-school or secondary-school education. TASR

Compiled by Zuzana Vilikovská from press reports
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