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Eurosport launches advertising on Slovakia

Advertising about Slovakia entitled “A Fairytale Country” is being broadcast by Eurosport as of August 12 as part of its coverage of the Beijing Olympics, the TASR newswire has been told by Zuzana Nemcová of the Slovak Tourist Agency.

Advertising about Slovakia entitled “A Fairytale Country” is being broadcast by Eurosport as of August 12 as part of its coverage of the Beijing Olympics, the TASR newswire has been told by Zuzana Nemcová of the Slovak Tourist Agency.

The promotional spot is to be broadcast on the English, German and French versions of the channel until September 30.

"Eurosport is globally the biggest sports broadcaster, reaching 92 million viewers in 47 countries around the world," Nemcová said.

She continued that the 30-second spot uses older video-footage combined with new special effects, graphics, text and music compositions.

"It has been done as a film trailer in five language versions - in English, German, Czech, Hungarian and Polish. The English version is narrated by the most famous voice in Hollywood - Don LaFontaine," she said.

As well as Eurosport, the spot is due to be broadcast by CNN, BBC World News, and television channels in the Czech Republic, Hungary, Germany, Austria and Poland. TASR

Compiled by Zuzana Vilikovská from press reports
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