ADVERTISERS have been using the internet more and more to promote their products or services. To respond to this development, TNS SK, a market research company, has extended its activities in media monitoring. As of September 1, 2008, its media intelligence department added the internet to television, radio, print, cinemas and outdoor and in-store media when monitoring advertising, TNS SK announced in a press release.
The company launched a trial of internet advertising monitoring on May 1, 2008, observing advertising on only one portal. Since September it has been monitoring advertising on four selected portals: Azet.sk, Markiza.sk, Sme.sk and Zoznam.sk. It plans to add other Slovak portals to the portfolio.
Between September 1 and October 31, the four portals registered a total of 29,863 different forms of internet advertising, with original advertisements making up around 10 percent of these. On average, 490 internet advertisements were registered daily. The Zoznam.sk portal topped the ranking with the highest number of advertisements.
A total of 769 advertisers were registered in September and October on the four monitored portals. Of these, Azet.sk was itself the biggest advertiser with a total of 4,279 advertisements . Aukro, an online trading platform, was second with 3,150 advertisements. Zoznam.sk followed in third, with 1,452 ads.