Spectator on facebook

Spectator on facebook

MEDIA SHORTS

Advertisers discover the internet

ADVERTISERS have been using the internet more and more to promote their products or services. To respond to this development, TNS SK, a market research company, has extended its activities in media monitoring. As of September 1, 2008, its media intelligence department added the internet to television, radio, print, cinemas and outdoor and in-store media when monitoring advertising, TNS SK announced in a press release.

ADVERTISERS have been using the internet more and more to promote their products or services. To respond to this development, TNS SK, a market research company, has extended its activities in media monitoring. As of September 1, 2008, its media intelligence department added the internet to television, radio, print, cinemas and outdoor and in-store media when monitoring advertising, TNS SK announced in a press release.

The company launched a trial of internet advertising monitoring on May 1, 2008, observing advertising on only one portal. Since September it has been monitoring advertising on four selected portals: Azet.sk, Markiza.sk, Sme.sk and Zoznam.sk. It plans to add other Slovak portals to the portfolio.

Between September 1 and October 31, the four portals registered a total of 29,863 different forms of internet advertising, with original advertisements making up around 10 percent of these. On average, 490 internet advertisements were registered daily. The Zoznam.sk portal topped the ranking with the highest number of advertisements.

A total of 769 advertisers were registered in September and October on the four monitored portals. Of these, Azet.sk was itself the biggest advertiser with a total of 4,279 advertisements . Aukro, an online trading platform, was second with 3,150 advertisements. Zoznam.sk followed in third, with 1,452 ads.


Top stories

Refurbishment of Trnavské Mýto has started

The facelift of the underpass crossing should be completed by summer. Fate of nearby Istropolis still not known

Reconstruction of Trnavské Mýto underpass started.

Europe will continue fighting dual quality products

The recent Bratislava summit raised some suggestions on solving the problem, but it will be a long process.

Yeme grocery store in Bratislava.

Historically first ex-ministers were sentenced for the bulletin-board tender

Former construction ministers of the SNS party have received years in prison for the scandal surrounding the infamous bulletin-board tender. The other three defendants, ministry officers, have been acquitted.

L-R: Marian Janušek is ianugurated as replacing Igor Štefanov in post of construction minister, April 2009.

Quidditch becomes reality in Slovakia as first teams emerge Video

The wizard sport, fighting for its status in the real sports world, has won the hearts of some Slovaks.