Spectator on facebook

Spectator on facebook

FOCUS SHORT

PČSP Rapid renamed Rapid Life

THE INSURER Prvá Česko-Slovenská Poisťovňa Rapid changed its trade name to Rapid Life Životná Poisťovňa at the beginning of the year. Spokesman for the insurer Marek Hitka told the SITA news agency that the insurer's mission and Slovakia’s entry to the European Union supported its strategy of diversification into the insurance markets of more countries and thus the internationalisation of the brand was inevitable.

THE INSURER Prvá Česko-Slovenská Poisťovňa Rapid changed its trade name to Rapid Life Životná Poisťovňa at the beginning of the year. Spokesman for the insurer Marek Hitka told the SITA news agency that the insurer's mission and Slovakia’s entry to the European Union supported its strategy of diversification into the insurance markets of more countries and thus the internationalisation of the brand was inevitable.

In 2006, the international name Rapid was added to the original brand Prvá Česko-Slovenská Poisťovňa, being one of the basic prerequisites for the access to central European markets.

The insurer can also carry out business in the Czech Republic and Poland. According to Hitka, this led to accelerated efforts to rebrand the insurer so that the brand formally reflected the insurance market of each given country. January 1, 2009 was the most financially suitable date for such a changeover as the rebranding took place along with the transition to the euro, meaning that both changes in software and forms were carried out at the same time.

Rapid Life projects 2008 pre-tax profits of roughly €3 million. Written premiums are expected to exceed €19 million. The insurance company has approximately 150,000 insurance contracts.
The insurance company was enrolled in the Slovak corporate register in June 1994.

Top stories

Budgetary deficit supposed to be under 1 percent for the first time

MPs approved the public administration budget for the next year, with 82 voting for it, and 59 against.

Finance Minister Peter Kažimír

President to appoint missing Constitutional Court justices

The court will have its full complement of judges after three years.

President Andrej Kiska

Austrian natural gas station close to Slovak border exploded Video

The incident, which claimed one fatality and at least 18 injuries, also created an emergency in a Slovak village close to the Austrian border.

The explosion of Austrian natural gas station in Baumgarten, December 12.

Blog: Environmental sustainability is the future for sustainability in business

A great example of how you can make a difference by sharing your passion with others: Ivana Maleš, co-founder of the Institute for Circular Economy, describes her journey to a sustainability consultant.

Illustrative stock photo