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Media market in Slovakia may contract by 20 percent this year

The Slovak media market could decline in value by 20 percent this year, according to a newly published analysis

The Slovak media market could decline in value by 20 percent this year, according to a newly published analysis

Analysts TNS SK and the Strategie monthly surveyed the advertisement and media market between 2008 and 2009 and concluded that even after the crisis revenues would not return to their 2007-2008 level.

The main reason given for the decline is the stagnation of spending on advertising in the media, mainly because of the economic crisis. A more significant drop is predicted in the second half of 2009 than in the first six months of this year. For example, television broadcasters speak about a significant drop not in the number of commercials but in their price, the SITA newswire wrote. SITA

Compiled by Zuzana Vilikovská from press reports
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