BUSINESS IN SHORT

Media market may shrink by 20 percent

THE SLOVAK media market may contract by 20 percent in 2009, according to an analysis of the advertising and media market published by the TNS SK company and the Stratégie monthly.The reason for the decline is the stagnation in spending on advertising in the media, mainly because of the economic crisis, the SITA newswire reported.

THE SLOVAK media market may contract by 20 percent in 2009, according to an analysis of the advertising and media market published by the TNS SK company and the Stratégie monthly.
The reason for the decline is the stagnation in spending on advertising in the media, mainly because of the economic crisis, the SITA newswire reported.

A significant drop is predicted in the second half of 2009. For example, television broadcasters speak of a significant fall not in the number of commercials but in the price they command.

After major growth in expenditures on advertising in recent years, a slowdown was projected this year even without the economic crisis.

After the crisis ends, the media market will probably not climb back to the advertising revenue levels of 2007 and 2008, the analysis predicts.

Lower advertising revenues may lead to a decline in which some firms could go out of business.

Periodicals, such as dailies and weeklies, are in a critical situation, the data from 2008 suggests, as total real advertising expenditures in the media rose by 11.2 percent year-on-year and expenditure on activities such as public relations, direct marketing, etc., went up by over 16 percent.

Against a total 12.5 percent growth in the Slovak advertising market last year, press publishers posted growth of only 3 to 7 percent, the lowest in comparison to other types of media – television, radio, external forms of advertising, the internet and cinema advertising – SITA reported.

The most successful publisher in Slovakia was Ringier, which produces the Nový Čas tabloid daily, while the most successful TV station was Markíza.

Rádio Expres earned the highest revenues from advertising among Slovakia's radio stations.

Get daily Slovak news directly to your inbox

Top stories

Better times ahead for the Calvary in Bratislava

The last preserved station was restored this summer.

The last preserved station of the Stations of the Cross in Bratislava

Why you need to buy a belt

On this Black Friday, with society teetering on the brink of chaos, I ask that we all do our part.

Roundup: Bratislava’s Old Market Hall hosts Christmas markets

If you have not watched the 'Dracula' miniseries, filmed in Slovakia last year, it is about time.

Bratislava’s Old Market Hall will provide visitors with Christmas vibes in the coming four weeks. Each week, from Wednesday to Saturday, people can do a little bit of Christmas shopping at the venue.

Fico admits to ties with Bödör

Former prime minister stands by his praise for the state secretary who confessed to corruption and court interference.

Robert Fico during his November 26 press conference.