Spectator on facebook

Spectator on facebook

Council for Advertising rules Telefonica O2 ads violated its moral code

The Arbitration Commission of the Council for Advertising decided that two ad campaigns of the mobile operator Telefonica O2 Slovakia violated the Commission’s moral code, the SITA newswire reported.

The Arbitration Commission of the Council for Advertising decided that two ad campaigns of the mobile operator Telefonica O2 Slovakia violated the Commission’s moral code, the SITA newswire reported.

Telefonica O2’s competitors complained about the campaigns named “Do not restrict yourselves” and “Ducks”.

In the “Do not restrict yourselves” campaign, the claimant was T-Mobile Slovakia which stated in its complaint that O2 Slovakia was using T-Mobile’s corporate identity illegally or the corporate colours of the company in a way that may harm its good name and discredit it. T-Mobile also claimed that allegations of much lower prices were misleading and false. The commission ruled that the assertion by Telefonica O2 Slovakia that its customers can call at a good price to all networks, unrestricted by anything, was misleading.

In the “Ducks” ad campaign, the claimant was Orange Slovakia and it said the TV campaign was made a comparison which was false, ironic, ridiculing and qualified as unfair competition. Orange used the message: “With other mobile operators, there is danger that you might lose some of your advantages over time. With O2 you have advantages forever”. According to the commission, this assertion could harm other competitors and is in contradiction with its moral code.

A spokesman for O2 Slovakia, René Parák, said that the competition has not gotten used to reality of a real competitive environment yet, which is proven by that fact that that they are abusing the interpretation of the moral code of the Council for Advertising, SITA wrote. SITA

Compiled by Zuzana Vilikovská from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

Crematorium in Bratislava is an architectural revelation Photo

Those who have experienced farewells in other crematoria know what makes it special. Now the best work by the architect Ferdinand Milučký is getting a monograph

Crematorium in Bratislava by architect Ferdinand Milučký

What kind of expectations do some Slovaks have for world leaders?

Among EU member states, opinions of the United States declined in all but two — Poland (which makes some sense) and Slovakia (which does not).

Donald Trump

Crates and boxes. Slovaks discover new ways of grocery shopping

Farmer’s boxes are gaining customers in Slovakia as people slowly become more conscious about quality and the origin of the food they eat.

Foreigners: Top 10 events in Bratislava Video

Tips for the top 10 events in the capital between January 19 and January 28, plus regular services in different languages, training, temporary exhibitions and highlights of the year.

Scandi 4