Some traditional Slovak brands

Zlatý Bažant (Golden Pheasant)

Zlatý Bažant (Golden Pheasant)

Zlatý Bažant beer got its name from the prevalence of pheasants

in barley fields around the town of Hurbanovo, where it is made:

the presence of the birds have always signalled a rich crop and

excellent quality. The Zlatý Bažant brand dates back to 1969,

when the brewery was set up in Hurbanovo. The launch and

development of the malthouse and brewery was inspired in

particular by the favourable climatic conditions of the region.

Moreover, the lack of a local beer laid the basis for future sales

and the proximity of a significant port, in Komárno, allowed the

product to be transported to more remote markets. The beer had

established itself in foreign markets as early as the 1970s.

This was partly thanks to a number of innovations. For

example, the brewery in Hurbanovo was the first in any of the

then-communist countries to sell beer in cans.


Horalka has been the king of Slovak wafers for decades. Neither

the introduction of the free market nor competition from other

wafers has been able to oust it from the number-one spot in

Slovakia, according to the Hospodárske Noviny daily. It remains

popular even though it has preserved its old-style packaging and

looks like a product dating from the 1960s. Slovaks have been

eating the wafer, with its peanut filling and partial cocoa

coating, for 57 years. Horalka was ‘invented’ by Pečivárne Sereď in

1953. At that time, when a number of companies were producing

bare wafers, the company wanted to innovate. To keep its

product accessible, it coated only the ends to improve the taste,

while keeping its price low. I.D.C. Holding privatised Pečivárne

Sereď back in 1992.


If you ask people in Slovakia and the Czech Republic what is the

most well-known hand cream there the most frequent answer

would probably be Indulona. Since its launch on the market in

1964, several generations have used it to care for their hands. In

spite of its primary purpose as a hand cream, legends abound of

the other uses into which it was pressed during the communist

period. Only those lacking in imagination applied it only to their

hands or face. People used it as a sunbathing cream, cream for

shoes and leather handbags and jackets, as well as for polishing

wood or greasing rubber parts in washing machines.

Dermatologists recommended it to people suffering from eczema

as it did not contain any preservative agents. Indulona was

developed by the pharmaceutical company Slovakofarma

Hlohovec, now part of Zentiva. A group of doctors and

pharmacists began working on its composition as early as 1948

and it finally entered production in 1964. It is exceptional because

of its ingredients, the ratio of individual elements and the

conditions under which it is produced, which equals those for

production of medicines and curative ointments.


During the previous regime Tatramat was synonymous with

washing machines. The predecessor of the current producer of

washing machines in Poprad dates back to the 19th century. In

1845 Carl August Scholtz set up a mechanical engineering

workshop in the nearby village of Matejovce. Over the years it

changed its name as well as its range of products until finally, in

the 1970s, settling on the Tatramat brand and making its main

focus the manufacture of washing machines. After the fall of the

communist regime it split into two units: one sticking to

production of washing machines, now Whirlpool Slovakia; and

the second producing water heaters, which retained the

Tatramat brand.

Source: Companies, Hospodárske Noviny daily

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