New drive to promote Slovakia in the USA

Slovakia, along with its capital Bratislava, were promoted last week in the USA as part of a tourism roadshow organised by marketing association Central European Experience (CEE) and attended by almost 300 American tour-operators, the head of the trade and commerce section at Slovakia's US embassy, Peter Petian, told the TASR newswire on April 19.

Slovakia, along with its capital Bratislava, were promoted last week in the USA as part of a tourism roadshow organised by marketing association Central European Experience (CEE) and attended by almost 300 American tour-operators, the head of the trade and commerce section at Slovakia's US embassy, Peter Petian, told the TASR newswire on April 19.

"Mostly, the problem is low recognition of Slovakia as a country," said Petian, who represented Slovakia at the event. According to him, the American tour-operators appreciated that high-quality information on the region was available, but they knew precious little – and the same goes for American tourists. "They know it was Czechoslovakia some time ago ... a few people visited Prague, but only a handful have ever come to Slovakia," he said. Such events as the roadshow hold great importance, says Petian.

American tour-operators are now becoming interested in historical sightseeing. "They are mostly interested in history, in our ancient towns, little wooden churches, castles, manor houses and spas. They showed less interest in skiing," said Petian, adding that Americans would be keen to visit the mint in Kremnica (Banská Bystrica Region). They were also intrigued by the fact that Košice will be European Capital of Culture in 2013.

Source: TASR

Compiled by Zuzana Vilikovská from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

News digest: Third wave is coming. President urges people to get vaccinated

President and the Catholic bishops encourage people to get Covid vaccine. More foreign countries classify Slovakia as green. Cabinet apologises for the infamous Moldava raid.


1 h
Illustrative stock photo

First Delta variant confirmed in Slovakia

The labs confirmed the strain in a positive sample from a person who returned from Russia.


8 h
Illustrative stock photo

One euro for every comment. Slovak company turns hate into love on social media

The first such campaign in Slovakia, though quite a popular technique abroad.


5 h
Roman Mikulec and Mária Kolíková presented the proposed document at the governmental session.

Cabinet apologised for the police raid in Roma settlement in 2013

The cabinet considers the apology a humanitarian gesture towards the victims and a commitment to avoid similar failures in the future.


4 h