Spending on advertising in Slovakia totalled €1.1 billion in 2009, according to an analysis by the TNS SK agency reported by the SITA newswire. In comparison with 2008, when advertising spending amounted to €1.7 billion, the figure for 2009 represented a drop of 35.3 percent.
Expenditure on TV advertising fell significantly, mainly due to a fall in prices. Advertising spending in other media did not record such a significant drop. Revenue from print advertising decreased only slightly; outdoor advertising was unchanged and an increase was recorded in spending on cinema and radio advertising.
Compiled by Zuzana Vilikovská from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.
17. Jun 2010 at 14:00