NEWS INS SHORT

Tabloid retains top spot among dailies

THE MOST-read Slovak daily in the second and third quarters of 2010 was the daily tabloid Nový Čas, according to the results of a national survey conducted by Median SK between March 29 and September 12, 2010 involving respondents between the ages of 14 and 79, the SITA newswire reported.

THE MOST-read Slovak daily in the second and third quarters of 2010 was the daily tabloid Nový Čas, according to the results of a national survey conducted by Median SK between March 29 and September 12, 2010 involving respondents between the ages of 14 and 79, the SITA newswire reported.

The MML-TGI (Market & Media & Lifestyle – Target Group Index) survey has been conducted regularly in Slovakia since 1997 and in the third quarter of 2010 as many as 269 print media titles were monitored.

Nový Čas was the most widely read daily in Slovakia in the second and third quarters, with 23 percent of those surveyed saying they had read the last issue. Extrapolated to the entire population it would account for more than one million people, Median SK said. The Plus Jeden Deň, Sme and Pravda dailies followed, each with 7 percent.

The most-read weekly was Plus 7 Dní with 13 percent, followed by Život (10 percent) and Nový Čas pre Ženy (8 percent).

The most widely listened-to radio station was Rádio Expres with 21 percent of those surveyed, followed by public-service Rádio Slovensko with 17 percent, and Fun Rádio with 13 percent.

Among TV viewers, Median SK reported that 56 percent said they watched TV Markíza, 37 percent TV JOJ and 23 percent public-service STV1.


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